Does Your Website Pass the Mobile-Friendly Test?
You probably know that Google’s Search Engine Optimization (SEO) Algorithm changes pretty frequently, but did you know that if your website isn’t optimized for mobile it could potentially penalize you? Most of us have our smartphone or tablet nearby during our waking hours. How easy is it to just pull up a web browser and do a quick search? If your website isn’t mobile-friendly, your customers could get frustrated and move on to a different website… that’s money just floating away from you with a few moves of a fingertip!
Google’s algorithm also looks for sites that are updated frequently. Long gone are the days of static websites! No more “set it and forget it” we’ve gotta actually put forth some effort to stay on top. SEO is more than just keywords and headings on a website. You’ve probably heard the phrase Content Is King… but it’s more than just that. GOOD content rules. Your content needs to support your business’s values and message. RELEVANT content makes your website more credible, and therefore will cause more people to find your site and improve your search engine rankings.
With a little planning and consistency, you can improve your search engine rankings and make customers happy. Definitely a win-win!