Reach More Customers By Adding Your Menu To Your Website.
How many times have you been discussing dinner plans, whipped out your smartphone and began searching for nearby restaurants? In this world of getting rid of things that don’t spark joy, like that entire kitchen drawer of take-out menus, have you made sure your list of services or your restaurant menu is visible online?
Business owners usually go above and beyond with ideas to try to bring in new customers. It may be creative advertising campaigns, interesting menus or craft cocktails, social media posts, and more. How much attention are you truly giving your website and online presence?
Aside from making sure your correct address and phone number are on Google, Yelp, Facebook and most importantly your own website, it’s a really good idea to add your menu to your website. Not a PDF or picture version but an actual web-based menu. Not only will this entice your customers and show them exactly what you have to offer, but it is great for search engine optimization! You may begin to see your rankings increase for specific keywords found in your menu and on your website.
Having an online menu can also save you a LOT of money. Business owners don’t typically do the designing for their own menus. They usually pay professionals to create fantastic and inviting menus for their business. Each time they update their menu (and for a restaurant, that could be about 3 times in a year), they’d have to get a redesign then the cost of printing each menu. That’s a lot of paper and ink, not to mention all the money spent for each menu update! Having a digital menu gives you the freedom to make changes quickly and easily. No more waiting on the printer to finish your menu, you simply change it in one place and share this update across all online platforms — ta-da! Now your customers are informed!
There’s another advantage of a web-based menu : translation. If you have travelers from other areas that aren’t natively speaking your language, a couple clicks on the page can translate your menu to a language they understand. After all…Happy customers = paying customers, right?
There are many benefits to having a web-based menu. Do yourself a favor and check your online presence. It is worth the little bit of effort to make sure your menu is reaching your customers online!